Our Branding Process
At Limes Designs, we take a strategic, step-by-step approach to crafting a strong, memorable brand identity that truly reflects your business. Unlike DIY logo generators, our process ensures your brand is unique, meaningful, and built for long-term success.
Discovery & Strategy
We start by getting to know you, your business, and your goals. Through a discovery session, we dive into: ✔️ Your brand values & mission ✔️ Your target audience & industry ✔️ Competitor research & market positioning
Brainstorming & Concept Development
With a clear understanding of your brand, we explore ideas, keywords, and visual styles that represent your business. This stage includes: ✔️ Word association & idea mapping ✔️ Sketching initial concepts ✔️ Exploring typography, symbols & themes
Mood Boards & Colour Palettes
Next, we refine the creative direction with mood boards - a collection of colours, fonts, imagery, and design inspiration that will shape your brand’s aesthetic. We consider: ✔️ The emotions & message your brand should convey ✔️ Colour psychology & brand personality ✔️ Fonts & graphic elements that align with your vision
Logo Design & Refinement
We develop multiple logo concepts, ensuring each design is versatile, professional, and impactful. This stage includes: ✔️ Creating several unique logo options ✔️ Refining based on your feedback ✔️ Testing logos in different sizes & applications (print, web, merchandise, etc.)
Brand Identity Guidelines
A logo is just the start! To ensure consistency across all platforms, we provide a brand identity package, which may include: ✔️ Final logo files in various formats ✔️ Colour palette & typography guidelines ✔️ Usage rules & brand style guide
Implementation & Beyond
Your new brand is ready to shine! Whether you need business cards, social media graphics, packaging, or a website, we help bring your brand to life across every touchpoint.
Why This Matters:
A well-researched, carefully crafted brand identity builds trust, recognition, and long-term success something a quick, pre-made logo simply can’t do.
Ready to create something truly unique? Contact us